![]() Generally, newspapers attract a readership that appreciates in-depth and trustworthy material meaning the space for ads is ideal as they are perceived to be credible. Newspaper advertising offers the competitive edge because of its audience demographic specificity, high credibility and localization. ![]() This style of ad campaign is very effective for local or community-oriented businesses, it provides good coverage and allows narrowly defining the audience. Advertising in the newspaper may include several forms like display advertisement, classifieds or feature blocks and so on depending upon different advertising approaches and costs. In combination, this trust encompasses the advertisements thereby publicizing advertised products or services as reliable. In general, newspapers such as Daily Thanthi usually have a whole readership that trusts and appreciates the content. Advertising in Daily Thanthi, a newspaper, is one of the effective platforms for businesses that are looking to target local or specific segments.
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